Sanrio Puroland

About this Attraction

Located in Tama New Town, Tokyo, Sanrio Puroland—also known as Hello Kitty Land—offers visitors a charming, fully indoor amusement park dedicated to Sanrio’s most beloved characters. Opened in 1990, this whimsical attraction draws over 1.5 million visitors annually and spans 4.5 hectares, making it a must-visit destination for Hello Kitty fans and families alike.

Sanrio Puroland brings to life a vibrant world where visitors can meet and interact with iconic characters such as Hello Kitty, My Melody, Cinnamoroll, Gudetama, and many more. Themed rides and attractions cater to children of all ages, providing a safe and entertaining experience regardless of the weather. Visitors can enjoy beautifully choreographed parades and live shows, where Hello Kitty and her friends perform in colourful costumes, often accompanied by dazzling lights and music.

In addition to its attractions, Sanrio Puroland features several character-themed restaurants, offering unique dishes inspired by Sanrio characters, and exclusive merchandise shops selling limited-edition souvenirs that can only be found within the park. Fans can take home a piece of the magic, from plush toys to accessories.

Perfect for families, couples, and anyone enchanted by Sanrio’s world of cuteness, Sanrio Puroland delivers a memorable blend of entertainment, nostalgia, and kawaii culture. Whether you're a lifelong Hello Kitty fan or simply looking for a delightful indoor activity in Tokyo, this enchanting amusement park offers an unforgettable experience for visitors of all ages.

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