Hasshoku Center

About this Attraction

The Hasshoku Centre, located in Hachinohe City, Aomori Prefecture, is a bustling and expansive marketplace that is a vibrant symbol of the region’s food culture and community spirit. This massive indoor facility offers an authentic taste of northern Japan, packed with fresh seafood, locally grown produce, traditional snacks, regional delicacies, and a wide array of leisure goods. With more than 60 stalls and vendors under one roof, it is a must-visit destination for food lovers, curious travellers, and anyone eager to explore the culinary heart of Hachinohe.

At the core of the Hasshoku Centre’s charm is its renowned seafood section, where visitors can witness the freshness and variety of marine life that Hachinohe’s coastal waters are famous for. The options are plentiful and pristine, from tuna and squid to scallops and sea urchin. A popular highlight is the “Shichirin-mura”, an area within the centre where guests can purchase fresh seafood and grill it themselves over charcoal braziers. This hands-on dining experience is delicious and interactive, offering a uniquely personal way to savour local flavours.

Beyond seafood, the market features an assortment of regional specialities, including miso-based products, pickles, dried goods, and sweets made from locally sourced ingredients. You’ll also find an impressive range of sake and craft beer brewed in Aomori, making it easy to sample the region’s unique beverages. For those looking to take a piece of the experience home, numerous souvenir shops offer everything from handmade crafts to gourmet gift boxes.

The Hasshoku Centre is more than just a food market—it’s a dynamic cultural hub. Seasonal festivals, cooking demonstrations, and special events are regularly hosted here, creating an energetic atmosphere for families and visitors of all ages. With spacious aisles, organised zones, and indoor and outdoor seating areas, the facility is easy to navigate and enjoyable to explore at a leisurely pace.

Open year-round, the Hasshoku Centre is conveniently accessible by car and public transport and has ample parking. Whether seeking the freshest seafood in town, a fun local experience, or the perfect souvenir from your Hachinohe trip, the Hasshoku Centre offers a memorable, multisensory adventure that captures the essence of Aomori’s coastal lifestyle.